Empower your team with knowledge.

This tailor-made seminar is designed for olive oil brands, cooperatives, and producers who want to train their staff, sales teams, and collaborators in the fundamentals of extra virgin olive oil.

Through structured tasting, theory, and hands-on learning, participants will gain the confidence to speak about olive oil quality, answer client questions, and represent your brand with clarity and credibility.

Ideal for:

• Sales teams & distributors
• Export & marketing staff
• Hospitality professionals representing your brand

Topics include:

• What defines extra virgin olive oil
• Basic sensory evaluation (positive & negative attributes)
• Key messaging around origin, health, and quality
• How to communicate olive oil professionally to different audiences
• Practical tasting & storytelling exercises

✉️ This course can be customized based on your team’s role, market, and level of expertise.